Frequently asked seo questions

It is natural to have questions before you enter any seo contract as you will want to know more about it, and where your investment is going. Here are just a few frequently asked questions to help you discover more about search engine optimization (seo), how the process works and what we achieve..

what is seo ?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into seo?

To understand what SEO really means, let's break that sentence down and look at the parts:

- Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

- Quantity of traffic. Once you have the right targeted people clicking through from those search engine results pages (SERPs), more traffic is better.

- Organic results, ads make up a significant portion of many SERPs. Organic traffic is any traffic that you pay a professional seo company for.

Why should i select sense as my seo partner?

We take time and get to know your business & your competitors. We are a leading SEO company that will get you results with proven experience, expertise and a good track record. Also it comes down to which seo firm you feel most comfortable to work with? At sense, your own account manager will be with you every step of the way. Find out more about why you should choose us Our Company

What will sense be paid for?

You will have your own dedicated member of the sense team looking after your campaign, they will be carry out a huge number of things related to your keywords / phrases, competitor research / analysis, targeted back linking, classified ads posting, monthly reporting, these are a few vital applications that are applied to increase your rankings are draw in traffic. Please see our services page for more information

Is there a minimum contract?

Yes, there is a minimum contract of 6 months. The reason being is it can take up to 6 months for any new seo campaign to work, this is not due to us, its how search engines work checking what work, and being scored for ranking purposes to what work is being carried out on your website (on and off site) on a monthly basis. We would not want to do a flexible month - month contract, then you stop using us after two months with no results, then it looks like our work and expertises has not been put into practise.

How long does it take for seo to work and get me results?

Any new seo campaigns can take 4 - 6 months to work and start getting results for your rankings to climb. Sense carry out all all webmaster guidelines, but this is down to the search engines as it takes them a while to recognise what has been applied to your website, on and off line.....

Month 1 - Research and discovery, website audit, keyword strategy, and planning. If research and discovery can be done quickly, then technical changes may start being made to the website within the first month. In other cases a thorough research and discovery phase can last more than one month.

Month 2 - Begin technical SEO work, that is, making modification to the website based on site audit results. In some cases the website needs to be overhauled, and this of itself can take months. Other SEO activities such as working on the link profile and building content can be done at the same time the overhaul is happening. If you find yourself in this overhaul situation, you’ll be doing “SEO” but you still won’t be seeing any results at all, since the changes being made will only start to have an impact once they’re finished.

Month 3 - Start focusing on content creation. Blogging, FAQs, whitepapers, articles, expanded product and company information, etc. Ideally you would have started on this right after the strategy and planning, but often budgets restrict what can be done at once, and so a technical overhaul needs to come first. This being the case, you might start seeing some improvements in rankings by the end of this month. If those rankings are translating into leads or sales then even better, but you wouldn’t necessarily expect them yet.

Month 4 - Continued content creation, technical optimization of the website, and development of a healthy link profile (which may include cleaning up low quality links). By this month you could expect to see a marked increase in rankings, traffic, and lead generation. It won’t be anywhere close to the improvements you should 12 months into your SEO efforts, but it should be significant enough that you know SEO is working.

Month 5 - By this month or perhaps earlier in the process you may have started incorporating social media management into your plan to amplify your content and increase direct traffic to your website. This can lead to a healthy, natural link profile, and of course generate leads in and of itself. You would continue with content creation and perhaps engage in some PR or media outreach. You should be seeing more and more traffic coming in from SEO at this point, and your leads should be growing as a result.

Month 6 - If your traffic has reached 5,000 visitors per month or more by this point, you could benefit from adding conversion rate optimization to your efforts to improve how the traffic you’re receiving converts into leads and/or sales. From this point on, your activities may be consistently focused on content creation and promoting that content, or you may be doing things that are more creative. The specific activities can vary greatly depending on what type of company you are and what kind of website you have.

How long have sense been in the business?

At sense we have a combined 12 years between us in the digital marketing field, seo and responsive web design. With two members previously having their own business and getting results, the forces were joined to create more out of the box ideas, and deliver even more effective seo campaigns. why did we do this? because it made sense !

Does sense guarantee results?

Our track record and results / testimonials speak for themselves and we are happy to share these with you as well as provide you with direct contact with some of our previous clients so that you can evaluate for yourself our service levels and the outcomes achieved for our clients.

However, our job is carry out and get your rankings and traffic to where it should be using correct webmaster guidelines, , and the correct strategy. this we can guarantee over a period of time, but when we get your website to where it should be and targeted traffic is then being generated, it is not our responsibility if no one calls, or contacts you through the website, we are not salesman.

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